Tuesday 12 January 2016

Unilever Research

Unilever

Unilever is a multinational consumer goods company, based in the UK, Netherlands and Rotterdam. It's the world's third largest consumer goods company, their products involve things that the majority of people use on a daily basis, such as food, health care products etc, for example, Unilever own: Lynx, Persil, PG tips and a lot more. Unilever own over 400 brands, but focus on the 14 more popular, higher income brands.

Unilever was founded in 1930 by Margarine Unie (producer of dutch margarine) and Lever Brothers (British soap makers). During the second half of the 20th century the company increasingly diversified from being a maker of products made of oils and fats, and expanded its operations worldwide. Unilever then began building their company with  numerous corporate acquisitions, mainly food based producing brands such as 'Lipton' and 'Ben and Jerry's'. Around 2010 they began moving on to health and beauty producing brands.

No comments:

Post a Comment