Bibliography
https://www.youtube.com/watch?v=02JBvo7C0Ak
https://www.youtube.com/watch?v=ClKMIr3WpjY
http://mcgarrybowen.co.uk/icons-are-better-15-pot-noodle/
https://www.cap.org.uk/Advertising-Codes/~/media/Files/CAP/Codes%20BCAP%20pdf/The%20BCAP%20Code.ashx
http://www.barb.co.uk/trendspotting/data/channel-viewing-share/
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