Timeline

Corporate Video Pitch

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Current Practices in Corporate Video Production

In this essay I will be talking about the legal rules and regulations in the video production industry as well as ways of abiding to them and examples of corporate videos doing so. We will talk about copyright, privacy, defamation, fair use, ethical, releases and also technologies.

Copyright:

‘the exclusive and assignable legal right, given to the originator for a fixed number of years, to print, publish, perform, film, or record literary, artistic, or musical material.’- Google.

More simply put, copyright is a right given by the creator of a product (print, film, artistic, music) to someone so they can use the product in their own production. Without this given right, the product cannot be legally used in another product that is released to the public, and the user of said copyrighted product can be persecuted.

There are number of ways around running into copyright troubles during production of a corporate video. For example, there are websites that provide royalty free music which means you can use that music without breaking any copyright laws because the producer of the music hasn’t copyrighted the music. https://incompetech.com/

https://youtu.be/8toYiGU0sMk

This is a corporate video by Apple™, as a big company they can afford to create their own music for their videos so they don’t breach any copyright laws.

Privacy:

Legal privacy in the context of video production means the court will balance someone’s right to a private and family life against the media’s right to freedom of expression. Basically, People of public interest are often in the eye of the media, and privacy law is what ensures that the person of interest has as much privacy as possible while also allowing the media to express their legal right to publish what they see and hear.

There are a number of aspects that prohibit the media from invading the person’s privacy: reporting stories about people’s personal or sexual lives, finances, information about their health, or filming them in their house without their permission. It can even sometimes include situations where the person is in a public place - for example, at a funeral. These are all breaking privacy law and the offender can be persecuted.

For example, if the corporate video was in an office and you shot someone on their computer, if the computer had personal information on screen, that footage would not be published otherwise the publisher could face persecution.

Defamation:

The law of defamation allows individuals, companies or firms (‘claimants’) to sue for damage to their reputation caused by material that is published and which makes slanderous comments about them. It is considered defamation if something: exposes them to hatred, ridicule and contempt, disparages them in their profession, trade or office, causes them to be shunned or avoided, lowers them in the estimation of right-thinking members of the public, etc.

For example, if a company was to claim that their product was superior to another companies, that could be considered as slanderous and defamation.

there are a number of mediums in which defamation can occur: Newspapers; other printed media, broadcasting on radio or TV, On the web, including social media websites, online forums and microblogging sites, etc.

Fair Use:

A fair use is any copying of copyrighted material done for a limited and “transformative” purpose, such as to comment upon, criticize, or parody a copyrighted work. Such uses can be done without permission from the copyright owner.

http://fairuse.stanford.edu/overview/fair-use/cases/

On this website, there are a number of cases in which content was used in and out of fair use.

Ethical Issues:

In context of corporate video, ethical issues are cases of a company, product or individual being represented in a way that may portray them as prejudice or offensive.

For example, if, in a video, an office was shown and all the employees were Caucasian males, this may raise complaints that the company is prejudice towards women or men of other ethnicity.

Releases:

A release is a form of written legal permission that, in the production of a video a person, their work or their property may be used and published. Without a release, you are not legally allowed to publish footage containing an individual, their work or their property, otherwise you may face legal action.

For example, if you had footage in which an individual is seen and identifiable, you need a talent release from them, otherwise they could persecute you.

Technology:

There is a variety of different technology involved in corporate video production, this includes, computer software, cameras and other hardware. Production companies tend to not have as big of a budget as film production companies may do, meaning the technology they use has to be affordable as well as good quality.

Camera: Cameras used in corporate video production tend to be DSLR cameras, as they produce good image quality and are affordable. An example of an affordable camera good for video production is the Canon EOS 700D. This is a cheap DSLR camera commonly used by students, in colleges/universities and by low budget video production companies. You can find this camera for around £300-400 on the internet, this is a low cost considering the quality of the camera.

Software: There is a variety of different video editing software that can be used in video production, there are a number of programs by big companies such as Adobe, Sony and Apple, which are all very good programs however they can be quite expensive. There is other software which is created by lesser known companies and is cheaper, while being effectively the same quality. An example of this is HitFilm. HitFilm is a video editing software by a small company, HitFilm has a free ‘express’ version which includes less of the features of the full ‘pro’ version, however it does its job adequately. The ‘Pro’ version costs £280, which is a low price considering most other programs have a monthly subscription cost which soon exceeds that cost.

Hardware: There are a number of other bits of hardware involved in video production, specifically involved in the filming part. During filming you may need use of artificial lighting, different lenses for the camera, tripods, microphones etc. and as a small corporate video production company you may be on a budget, in which case you may not want to buy the higher tier products. An example of good quality, affordable hardware is the Joby GorillaPod, this is a versatile tripod which can be reshaped to suit any surface and hold the camera stable at a straight angle. Toy can get this for around £15-20 on the internet, this piece of apparatus is often used by YouTube vloggers but I imagine it was originally intended for nature filmers needing to set up a shots on natural, uneven surfaces like rocks.

Corporate Video Analysis

My video analysis was the first one of the promotional video from IKEA about the bookbook.

Nature and Purposes of Research

Research

Types:

Primary Research:

Primary research is research that you as an individual/group gather yourself. For example, interviews, surveys and questionnaires are forms of primary research.

In my 3-minute wonder project I created and distributed an online survey, this gave me data to analyse to put into the documentary.

Secondary Research:

Secondary research is research that you find from other sources, e.g. books, journals, the internet etc.

For the 3-minute wonder project we surfed the internet and found statistics on the topic along with blog posts of people’s opinions on the matter.

Quantitative Research:

Quantitative research is when a large quantity of numerical data is used to represent the average views of the public on the subject.Closed ended questions are usually used in order to get quantitative research as they supply short simple answers such as yes or no or statistics. For example Programme ratings, readership circulation figures, hits on a website, box office figures, sales of CDs and DVDs are all forms of quantitative research.

In my 3-minute wonder project I shared an online survey between a large number of friends and acquaintances of mine, this gave me data to analyse and put into my documentary.

Qualitative Research: Qualitative research is when a smaller number of people give more detailed, long-winded answers to questions. Open ended questions are ways in which qualitative research is gained as they supply more comprehensive answers. For example Film reviews, game reviews, fanzine websites, attitudes to media products, responses to news coverage, responses to advertising campaigns, discussion and interviews are all forms of qualitative research.

In my 3-minute wonder project I interviewed a few of my friends and classmates on the topic of the documentary, this gave me in-detail viewpoints on the questions this documentary explored.

Data Gathering Agencies:

There are a number of data gathering agencies which supply both qualitative and quantitative research for the public to access and possibly use as secondary research. For example BARB, IMDB, Rotten Tomatoes, IGN and Metacritic are all ‘data gathering agencies’.

IMDB and Rotten Tomatoes are movie/TV show review websites in which you can see average ratings of TV shows and movies (quantitative research) and also individual critics’ reviews (qualitative research).

IGN and Metacritic are both video game review websites which serve the same purpose as the movie review sites however they provide research of video games rather than TV and movies.

The Broadcasters' Audience Research Board (BARB) is the organisation that compiles audience measurement and television ratings in the United Kingdom. This is a commonly used source of data which can be used as quantitative research.

Purposes of Research:

Audience and Market Research: this research is what shows the producers of a product what the consumers want and need from their product and how they should cater in different ways to certain groups of people. For example, the demographic is the target audience in which their product is aimed at. Using a demographic, they can create the product in a way that makes it more appropriate and appealing towards the target audience. This research also helps establish the best advertisement placement and timing in order to be seen by the target audience.

For my 3-minute wonder project I created an online survey in which I established an average age group, gender and how much time the average viewer of this documentary spends playing video games and how much money they spend on video games.

Production Research: This involves researching things such as filming locations, budget costs ,etc. This research makes the filming stage of the production easier if the research is done beforehand.

For my 3-minute wonder project I researched a few locations to film however some of them reject our request to film in their property. In terms of budget, we ended up not spending anything as all of the props seen in the documentary and all the locations we filmed in were owned by members of the production crew.

Production Companies

Local Production companies

Ember Films is an Emmy Award winning production company based in Norwich and London. They cover a large range of different productions, from interviews to IMAX films.

On their website they display a number of their productions, such as an advert for BMW, Herschel, Nike and a trailer for 'The Hunt'.

3MW Feedback

Cameron, some good work throughout this unit and a concise and well made documentary. Your work has certainly progressed throughout the year - build on this for next year with an aim to improve. Be committed to producing the best work that you can.

You have described and explained issues relating to factual television programmes with reference to detailed illustrative examples and with generally correct use of subject terminology.

You have explained codes and conventions of factual television programmes with reference to detailed illustrative examples and with generally correct use of subject terminology.

You were able to plan and research a factual programme for television effectively showing some imagination and with only occasional assistance.

You have produced a factual programme for television competently showing some imagination and with only occasional assistance.

Introduction To The News

Part 1:

The news broadcast I watched was the ITV news, 6 pm broadcast on the 27th of June. In the braodcast the stories shown were: The EU referendum, Drownings in the UK, A heart disease fund raising campaign, The Moped Club raising money for Teenage Cancer Trust and finally the Rio Olympics 2016.

In the intro, visuals are used that are related to the stories covered during the broadcast. For example there were shots of Olympians participating in Rio.

The audio in the starting sequence consists of dialogue briefly mentioning all of the stories covered in the broadcast but leaves each mention on a cliff-hanger leaving the viewer wanting to find out the whole story. 

Part 2:

The newsreader serves the purpose of  clearly and confidently read the latest news to the viewers.

Being a news presenter involves looking confident and professional in front of the camera, this means having good posture, being well dressed and looking fit and presentable (clear skin, clean hair etc.) News presenters also need to be able to read the teleprompter whilst saying what they read loudly, clearly and confidently without making any mistakes as the news is live.

Part 3:

News ordering is how they decide which stories are presented in what order, this is important because it can affect the audience's viewing experience, for example: they tend to present the bad news first and then end with happier news to try and leave the audience not in a bad, depressed mood.

Breaking news is what the stories most likely to be presented on the news are called.

The story most likely to be presented first is the that is relevant to the most people, for example, in the ITV news broadcast, the EU referendum was the first to be presented as it has been a popular topic as of recently as it affects the future of the country.

The following stories are presented in order based on their length and relevance to the audience.

It is important for news presenters to think and act quickly as they have a small window of time to present their story as clearly as possible without making any mistakes while airing as it is filmed live their is only one take.

A slow news day is a term used to describe a day in which there are no stories of great importance or relevance to the audience, as a result, the stories covered are often trivial and not really relevant.

The final story covered on a broadcast is sometimes known as an 'and finally' story and is often light hearted and often unimportant story to end the broadcast on a high note, leaving the audience in a positive attitude where some of the previous stories could be more tragic and heavy news.

News values are a way of determining whether or not stories should be covered in the news and in which order should they be covered. A number of factors that determine the news value of a story include but are not limited to:  how recent the news is, the amplitude of the news, how many people it affects, the familiarity and finally is the news a surprise? For example the EU referendum is a recent and ongoing topic and it greatly affects all of Britain and also other countries in some ways, hence it was the first and longest story covered in the broadcast I watched.

Part 4:

Bias through selection and omission is used to shape the audience's perception of the story being covered, this is done by without certain bits of information and only sharing bits that reflect on the story in a certain way, this directly aims to change or solidify the viewers opinion on the story or contents of the story.

Bias through placement order affects how the viewers perceive the importance of a story by when they are presented throughout the broadcast. For example a story that may have great news value may be aired later on during the broadcast to make the audience think that it isn't as important.

Stories in the headlines can be biased as they make the audience feel that it is important news when it is in fact not.

 Pictures can reflect on the individual in a positive or negative light. Which photos a newspaper chooses to run can heavily influence the public's perception of a person or event. On TV, images, captions, and narration of a TV anchor or reporter can be sources of bias.

The titles that are used in the news are important as it can give a positive or negative connotation to that person.

The language used during a story can influence the audience's perception and therefore be a source of bias, for example, positive or negative words can be used to depict a person or event in a good or bad light.

3MW-The Prices Of Video Games

Proposal

Write a brief outline for the production (a concept overview)

The loose idea for our documentary is interviewing people who work at Game and those who buy video games and those who don’t about whether or not they think that the current price is a fair price for the amount of content and time you get of them. 

Identify the genre and format of the concept, i.e., how will it be presented? (Format; expository, interactive, observational, performative, reflexive. Genre; docudrama, docusoap, infotainment, ‘reality’ TV, educational, wildlife, special interest, makeover).

The format of our documentary is an interactive documentary as we will be interacting with multiple groups of people through interviews. The genre that it will be is infotainment as its purpose will be to gather opinions of whether the public do think that games are too expensive but also to give some knowledge about games and what it intales to develop them.

Who would be your target audience? (remember primary and secondary divide and also to use terms such as demographics etc.)

The primary demographic for our documentary is teens and young adults as they are the target audience for video games as whole genre, however as most teenagers don’t have a job they rely on their parents to pay for or towards the video game so the secondary demographic for it is parents and carers as they can learn whether or not what they are paying towards is worth the money.

What would the aim of the documentary be? What do you hope to achieve by producing a documentary centered on your chosen idea?

The aim of this documentary would to give viewers an insider knowledge about whether the people who work in the gaming industry think that current games cost too much and whether that the people who buy games think that they are too much to keep spending money on multiple times a year. We can hope to achieve that people watch this start to question whether they are spending too much and whether they need to be buying as many games as often as they do.

Where will you need to film? Will you need to travel to a location / various locations?

The primary location that we will be using is the store Game, as the people who work in there are involved in the gaming industry so they should know whether the prices of the games are a fair representation for the time and effort and the cost that it cost to develop the game and the cost to hire a team. A secondary location we can use could be the streets of Great Yarmouth interviewing pedestrians who walk past.

Who will you need to be part of the production? Will you need other crew? Will you need experts / witnesses?

We won’t need any experts to be included in our team because we already know what we need to, however we may get someone to be in our documentary as we are not comfortable with being in the documentary ourselves, so we will get other people to interview instead.   

Write some sample interview questions (only applicable if you intend to have interviews - this includes talking heads where the interviewer is not present on screen).

·         Do you play video games?

·         If you do, how often do you play video games?

·         How much do you spend on video games?

·         If you don’t, why don’t you play them?

What equipment, props and costumes will you need to produce your idea? Do you already have what is needed? What will you need to buy in?

The equipment we need is a Canon DSLR, tripod and a microphone. No props or costumes are needed as we are interviewing people from college so there is no acting involved just their own opinions.

What is your proposed budget for this production?

We don’t need to spend any money for anything in our documentary as we are filming at one of our houses and at the college so no entry fee is needed anywhere, however we do need to spend money on a bus ticket for getting to college which comes to a total of an estimated £6.00.

Shot List

Production Schedule

Risk Assessment

Location Recce and Release

Talent Releases

TV advert - final feedback

Cameron,
Some good work produced within your group and it is a shame that your grade has been restricted by certain aspects limiting your achievement.

In regards to unit 2 - Communication Skills for Creative Media Production (pitch and presentation):
You were able to use appropriate techniques to extract information from written sources with some precision and presented a media production report which conveys relevant information.
Your pitch was interesting and I thought that you conveyed the information about your re-branding idea and employed forms of address in your pitch to communicate ideas. The presentation had some elements which were effective and you were able to deploy and manage technology to pitch a media production proposal.

In regards to unit 30: Advertisement Production for Television:
IN your TV advert analysis, you were able to describe structures and techniques of TV advertisements with some appropriate use of subject terminology.
Working within your group, you were able originate and develop an idea for a TV advertisement showing some imagination and with only occasional assistance. The advert demonstrated a good understanding of conventions in TV adverts and it was clear that you were able to produce a TV advertisement to a good standard working within appropriate conventions and with some assistance.
Your evaluation was also detailed and you explained your own TV advertisement production work with reference to detailed illustrative examples and generally correct use of subject terminology.

Primary Research Data

3MW Idea Mind Map

Documentaries

Documentary

A documentary is a film or television or radio programme that provides a factual report on a specific topic, usually a relevant subject to current society. There a number of different types of documentaries that all serve a slightly different purpose.

Expository Documentaries

Expository documentaries speak directly to the viewer, often in the form of an authoritative commentary employing voiceover or titles, proposing a strong argument and point of view. These films are rhetorical, and try to persuade the viewer. For example, ‘Blackfish’ is an expository documentary as it exposes the truth behind SeaWorld and the industry behind the captivity of orcas.  

Observational Documentaries

Observational documentaries are about observing the life of an individual (usually). This involves as little intervention by the filmmaker as possible, meaning we don’t see the director/filmmaker at any point, also this form of documentary includes no interviews/ conversations with the subject. This form provides no voiceover and displays no opinion to the viewer, allowing the viewer to make their own judgement. For example, ‘Big Brother’ is an observational documentary where a number of random people are placed into a house and have to live together for a period of time.

Interactive documentaries

Interactive documentaries are a more typical form of documentary, in which the filmmaker along with their crew personally interact with the people/event that is being documented. Unlike observational documentaries, you actually see the filmmaker and hear what's going on from his perspective, meaning we hear their personal opinions/impressions of what’s happening. For example, Louis Theroux’s series of documentaries and also Ross Kemp’s series of documentaries, in both, we follow them into interesting/dangerous events or as they spend time with interesting people, for example Louis Theroux has an episode where he spends some time with modern day Nazis, and Ross Kemp has a series called ‘Ross Kemp on Gangs’ where he spends time with some of the most notorious gangs in the world.

Reflexive documentaries

Reflexive documentary is where a filmmaker attempts to expose the conventions of documentary to the audience. This will use shots from everyday life, however, they will be edited in order to portray a subject in a different light than it might appear if it was unedited. Nick Bloomfield is known for his reflexive style of documentary making. He films with minimal camera crew, often just himself and a cameraman, this makes his documentaries seem more personal.

Performative Documentaries

Performative documentaries represent the world indirectly and focus on presentation rather than content. Use of re-enactments, exaggerated camera positions and soundtracks are used to help submerge the audience into the narrative. This type of documentary aims to present the subject in a subjective, expressive, stylised, evocative and visceral manner. For example, ‘Tongues Untied’ is a performative documentary by Marlon Riggs which depicts his life growing up.

Conclusion

In my opinion, the best documentaries display both the unbiased facts, and the filmmaker's opinion separately, as this allows the documentary to educate while still remaining interesting. I feel that interactive documentaries efficiently display both the facts and the opinions over any other form of documentary and is therefore my personal favourite type.

3MW analysis

3 Minute Wonder Analysis

           

I liked this one because they address a serious relevant topic but in a comedic, satire kind of way.
A problem I found with this is that the production value seems to be higher than what we are capable of.

            

I like the structure of the documentary and how his work is displayed as he answers the the questions, however it would've been better if there was footage of him working. Another problem with this is how the music is too loud and can block out some of the dialogue.


           

I like the simple structure and low, easily reachable production value of this documentary, along with the entertaining commentary throughout. A problem with this is that the commentary is very opinionated and biased to his personal views.

Evaluation

Evaluation

Brief

For this assignment we were instructed to create an advert with the purpose of rebranding a Unilever brand’s product to an alternative target audience to the original demographic. For this assignment, my group decided to rebrand pot noodle to a higher social class than the original demographic, we did this by not only addressing how quickly prepared it is; leaving more time for work to be done, but also its popularity; as the higher social class tend to purchase the most popular products. Our secondary audience would be students whom also have a lot of work to do and would therefore benefit from such a quickly prepared snack.

Feedback

In order to receive feedback, I created an online survey on surveymonkey.com and sent it to people I know. The positive feedback I received referred to how the advert effectively sells the product on its simplicity and how easily prepared the snack is. However, some of the negative feedback gave constructive criticism on the dialogue being delivered without emotion and also on how the volume of the music kind of blocked out some of the dialogue. Overall the feedback showed that the advert adequately addressed the target audience and sold the product effectively.

My advert aimed to present pot noodle as a quick, easy ultimatum to cooking a full meal for the busy white collar workers and the over-encumbered students with lots of work to do and little time to prepare food. This was represented by the man working hard in the office taking a small 4-minute break to prepare his pot noodle before returning to his work.

The audience responded well to how the person in the advert directly addressed the camera/the individual viewer as this gave a ‘straight to the point’ kind of feeling which was appropriate for the target audience. For the background music we used a calm sort of elevator music, this was used as it didn’t distract the viewer from the main purpose of the advert but it gave the ad more depth. Also, the office workspace and the desk covered in paperwork gave a more immersive, realistic aspect to the advert, allowing the target audience to relate more.

The survey showed that the slight majority felt more compelled to purchase the product after viewing the advert, the rest stated they neither felt more nor less compelled. This suggests that my advert successfully promoted pot noodle. The people whom the survey was sent to majorly consisted of 15-25 year-olds and were mostly students or white collar workers, suggesting that the advert successfully addressed the primary and secondary target audience. I think the survey should be redone and sent to more high social class, middle aged people to give more accurate data.

In our advert we used a number of techniques to persuade the viewer to purchase this product, for example, we focused on the two primary selling points of the product for the target audience: the products simplicity, it’s quick, easy instructions and its popularity. We also directly addressed the viewer as an individual which works to gain and hold the viewer’s attention. My survey suggests that the people that did take the survey were influenced by the contents of the advert, implying that these techniques did in fact work in the way we anticipated prior to the release of the video.

The message of this advert that we were attempting to convey was that pot noodle is a convenient fast and easy ultimatum to preparing a full meal, we portrayed this by showing a white collar worker take a small 4-minute break from working to prepare a pot noodle, this acted as a practical demonstration of the products convenience. Also, the environment adequately represents the target audience’s work space and allows them to relate.

The outcome of my adverts responses make me feel that the video did work well in its challenge to advertise pot noodle as a product for the higher social class. The majority of the responses viewed the advert positively this gives me confidence in its effectiveness. And the negative responses we received were entirely constructive criticism allowing us to use it in future assignments.

The advert includes nothing that could promote actions that would harm the audience or people around them, and has not violated the BCAP code in any way. The advert also obeys the rules of ASA, which says that the advert should not be misleading or lie to gain sales or promotion.

Personal Reflection

The final advert has developed a lot from the storyboard and shot list, as when we first got the shots we planned we felt as though the ad lacked any attention grabbing aspects so we decided to take some more shots to add depth to the advert, for example, we added the shots of him walking to and from the table with the kettle and the pot noodle in order to give the advert some transition. We also added the shots of him working before addressing the camera and also him answering the phone, this represented the busyness of the target audiences. The constructive criticism that was given to me via the responses to the surveys were helpful and gave me a lot of ideas that I would be able to interpret into a second draft of the advert or in future videos I produce. I am satisfied with how effectively the advert rebranded the product, however, if I was to redo this advert, a number of improvements would be incorporated, for example, balanced audio allowing the dialogue to be clear over the background music, also the actor would be less robotic and portray more enthusiasm. The original idea of rebranding pot noodle to a higher social class audience was mine, and I feel this advert was a great extension of that idea. Throughout the project I also completed some of the preproduction paperwork, filmed some of the shots and directed each shot to resemble my idea as closely as possible.

Location Recce

Props and Costumes

Props

Pot Noodle, Kettle, Fork, Phone, Computer, Paperwork

Costumes

Smart clothing

Shotlist

Synopsis

Synopsis

A middle-aged man in a suit is sat behind a desk looking at the camera. He talks to the camera, asking if the viewer is too busy with their white collar business work to cook a full dinner for themselves. He then begins to talk about pot noodle and how its the most popular snack to be prepared in under 3 minutes. As he continues to talk about pot noodle and how rewarding it would be to be implemented into your life, it cuts to a shot of him preparing himself a pot noodle for himself. On the end title screen, it'll say 'Pot Noodle, the best 5 minutes of your day.' and there'll be an image of a pot noodle. 

Risk Assessment

Minor Release

Location Release

Storyboard

Bibliography

Bibliography

https://www.youtube.com/watch?v=02JBvo7C0Ak

https://www.youtube.com/watch?v=ClKMIr3WpjY

http://mcgarrybowen.co.uk/icons-are-better-15-pot-noodle/

https://www.cap.org.uk/Advertising-Codes/~/media/Files/CAP/Codes%20BCAP%20pdf/The%20BCAP%20Code.ashx

http://www.barb.co.uk/trendspotting/data/channel-viewing-share/

Rebranding prezi

Ad analysis prezi

Unilever prezi

DepicT! Assignment 1 - Final Feedback

Whilst you have improved some aspects in your pre-production report, you haven't applied the same process to all the aspects in the write up. By completing this, you could have achieved a Merit grade but as it stands, you haven't done enough to improve your initial grade.
The pre-production paperwork has been improved, but on this task, unfortunately the process report has restricted your mark.

Unilever Research

Unilever

Unilever is a multinational consumer goods company, based in the UK, Netherlands and Rotterdam. It's the world's third largest consumer goods company, their products involve things that the majority of people use on a daily basis, such as food, health care products etc, for example, Unilever own: Lynx, Persil, PG tips and a lot more. Unilever own over 400 brands, but focus on the 14 more popular, higher income brands.

Unilever was founded in 1930 by Margarine Unie (producer of dutch margarine) and Lever Brothers (British soap makers). During the second half of the 20th century the company increasingly diversified from being a maker of products made of oils and fats, and expanded its operations worldwide. Unilever then began building their company with  numerous corporate acquisitions, mainly food based producing brands such as 'Lipton' and 'Ben and Jerry's'. Around 2010 they began moving on to health and beauty producing brands.